ChatGPT as a Commerce Superapp: How OpenAI’s Ad Integration, Agent Marketplace, and Codex Plugins Create a New AI Economy
By Markos Symeonides | June 20, 2026 In early 2026, something quietly significant happened inside ChatGPT’s interface. A small cohort of users began seeing what appeared to be sponsored responses — contextually relevant product suggestions, service recommendations, and brand-adjacent content woven into the conversational flow. OpenAI confirmed the tests were…
